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Answer Engine & Generative Engine Optimisation

When a customer asks ChatGPT, Google AI Overviews, Gemini or Perplexity for what you sell, we make sure they name you — not a competitor. Run from Kochi for clients across India, the UAE and Canada.

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Answer Engine Optimisation (AEO) is the practice of structuring a website so AI answer engines — ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot and Claude — quote it as the source when someone asks a question. Generative Engine Optimisation (GEO) is the same discipline applied to generative search results specifically, and the two terms are used interchangeably by most agencies. Where classic SEO competes for a blue link, AEO and GEO compete to be the sentence the model writes, with your brand named and your page cited.

The shift is already measurable: most Google searches now end without a click, AI Overviews appear on a large share of queries, and hundreds of millions of people ask ChatGPT and Gemini questions they used to type into a search box. Ranking first is no longer the finish line — if the model summarising the answer does not cite you, the customer never sees your name.

Simeon Solutions was built for this from day one. Our own site runs answer-first content, FAQ and entity schema, an llms.txt file and a verified entity graph — and we publish the guides that explain it. We do the same for clients, then track whether the engines actually start citing them.

The difference

SEO, AEO and GEO —
and why you need all three

They are not competing strategies. AEO and GEO are built on a working SEO foundation; skipping it wastes both.

Comparison of SEO, AEO and GEO
SEOAEOGEO
GoalRank a pageBe quoted as the answerBe named inside generated answers
Where it showsBlue links, map packFeatured snippets, People Also Ask, AI Overviews, voiceChatGPT, Gemini, Perplexity, Copilot, AI Mode
Unit of workKeyword → pageQuestion → direct answerEntity → verified, citable source
What matters mostRelevance, links, technical healthAnswer-first structure, schema, clarityEntity consistency, third-party corroboration, freshness
Measured byRankings, clicksSnippet and AI Overview captureCitation share across models

Longer read: SEO vs AEO vs GEO: what's the difference? · The AEO guide for 2026 · The GEO guide

What we do

The AEO / GEO programme

Six workstreams. The first four are the one-time setup; the last two are what a retainer buys every month.

1 · AI-visibility audit

We ask the engines the questions your customers ask and record who they cite today — by model, by query, by market. That baseline is the report you get in 48 hours, free.

2 · Answer-first content

Every page restructured to lead with a direct 40–60 word answer, then the detail: question headings, comparison tables, definition blocks — the shapes models extract.

3 · Schema & machine readability

Organization, LocalBusiness, Service, Product, FAQPage, Article and Person schema; clean semantic HTML; sitemap and llms.txt so crawlers and models can parse you without guessing.

4 · Entity building

The part most agencies skip. Models trust corroborated entities, so we build and align your Google Business Profile, LinkedIn, Crunchbase, Wikidata, industry directories and review platforms to one identical set of facts.

5 · Citation tracking

Monthly: we re-run your question set across ChatGPT, Gemini, Perplexity and AI Overviews and report citation share, sentiment and which competitor is taking the answers you want.

6 · Content & corroboration

New answer-first articles each month, schema upkeep as engines change, and vetted third-party mentions — because models weight what other credible sources say about you.

Who this is for

Where AI answers already
decide the sale

B2B & SaaS
Buyers ask an assistant for a vendor shortlist before they ever visit a site. If you are not in the shortlist, you are not in the deal.
Healthcare & clinics
"Best ENT in Kochi", "is this treatment safe" — answered by models that cite whoever published the clearest, best-corroborated answer.
Migration, legal & financial advisory
High-consideration, question-heavy research that has moved almost entirely into AI chat.
Manufacturers & exporters
"Who manufactures X in Rajkot" is now an AI question. The supplier with machine-readable specs gets named.
Hospitality, travel & ayurveda
Travellers plan whole trips inside ChatGPT. Being the cited recommendation beats being the eleventh listing.
Education & institutions
Course, fee and admission questions are answered by models reading your pages — accurately, or not at all.
Pricing

Published, like everything else we price

No "request a quote" wall. Build your own estimate in the quote builder — AEO/GEO can be added to a new site or bought on its own.

₹35,000
One-time · AEO / GEO setup

Audit, answer-first restructuring, schema, llms.txt and entity profiles. The foundation, done once and done properly.

₹25,000 /mo
AEO / GEO retainer

Monthly citation tracking across the models, answer-first content, schema and entity upkeep, reporting.

₹75,000 /mo
Full growth retainer

AEO/GEO plus SEO, business profiles, Search Console monitoring, web-app and dependency updates, backlink procurement.

Build your quote →
Answer engine questions

FAQ

What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation is the practice of structuring your website and your online entity so that AI answer engines — ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot and voice assistants — quote your business as the source when someone asks a relevant question. It combines answer-first content, structured data (schema), machine-readable files such as llms.txt, and consistent entity information across the web.
What is the difference between AEO and SEO?
SEO optimises to rank a page so a person clicks a link. AEO optimises to be extracted and quoted so a person gets the answer with your brand named — often without a click. SEO's unit of work is a keyword mapped to a page; AEO's is a question mapped to a direct answer. AEO depends on a healthy SEO foundation, because engines still mostly cite pages that are already crawlable, fast and relevant.
Are AEO and GEO the same thing?
In practice, yes — most agencies use them interchangeably. Strictly, AEO covers being the answer anywhere an engine answers directly (featured snippets, People Also Ask, voice, AI Overviews), while GEO — Generative Engine Optimisation — covers being cited inside generative outputs from ChatGPT, Gemini, Perplexity and Copilot. We deliver both in one programme because the underlying work is the same.
Does AEO replace SEO?
No. Answer engines overwhelmingly cite pages that already rank and are technically sound, so AEO without SEO has nothing to stand on. Ranking alone is no longer sufficient, though: pages that rank well are regularly ignored by AI summaries because they bury the answer. Run both — SEO for the foundation, AEO/GEO for the citation.
How much does AEO cost?
With Simeon Solutions, a one-time AEO/GEO setup is ₹35,000 and a monthly AEO/GEO retainer is ₹25,000, plus 18% GST. A full growth retainer that includes SEO, business profiles, Search Console monitoring, site updates and backlink procurement is ₹75,000 a month. You can build an exact estimate, with or without a new website, on our pricing page. The initial AI-visibility audit is free.
Is AEO worth it for a small business?
It depends on whether your customers research before they buy. For a clinic, consultancy, exporter, school or advisory firm — where people ask questions first — being the cited answer is now among the cheapest sources of qualified enquiries, because almost no local competitor is doing it yet. For a walk-in business with no research phase, Google Business Profile and reviews come first. We will tell you which case you are in during the free audit.
Does schema markup help with AEO?
Yes, though not on its own. Schema (FAQPage, Organization, LocalBusiness, Product, Article) tells engines what your content is rather than making them infer it, which makes extraction and attribution far more reliable. It works when the underlying content is genuinely answer-first; marking up vague content does not make it citable.
How do I choose an AEO agency?
Ask three questions. Can they show you their own AI citations, not just rankings? Do they measure citation share across several models, or only Google? And do they do entity work — Business Profile, LinkedIn, Crunchbase, Wikidata, directories — or only on-page edits? An agency that cannot show its own answer-engine visibility is selling a theory.
How long does AEO take to work?
Faster than classic SEO in our experience. Schema and answer-first restructuring can change AI Overview and snippet behaviour within weeks, because engines re-crawl and re-summarise continuously. Citation share inside ChatGPT and Gemini moves more slowly — typically one to three months — because those depend on entity corroboration building up across other sources.
Can you do AEO for clients outside India?
Yes. AEO and GEO are delivered remotely and we already work with clients in Canada and the Gulf. Engagements run on a written blueprint, weekly or fortnightly video calls and milestone billing; overseas clients can be invoiced in CAD, USD or AED.
Start with the facts

What does ChatGPT
say about you?

Run the free check first: ten seconds, no signup, and you see what AI engines can and can't read on your site. Then ask for the full audit — we put your customers' questions to the engines and send a one-page report with the three fixes that move it. Free, back in 48 hours.

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